Bomaid’s Corporate Communications Manager, Tshepo Happy Maphanyane took the stage at this year’s Business and Leadership Expo, delivering an impactful session on effective communication in healthcare. Her presentation highlighted the critical role of authentic storytelling, empathetic communication, and strategic messaging in fostering trust and loyalty among customers.
The session also provided a unique opportunity for Bomaid to engage with a youthful and vibrant demographic, offering insights into the value of medical aid in their personal and professional lives. Maphanyane, commented: “Interacting with Botswana’s emerging leaders allowed us to share Bomaid’s values while showing how our solutions align with their future goals. We aim to create value for every audience, ensuring Bomaid remains the preferred medical aid partner for generations to come.”
Through such engagements, Bomaid continues to establish itself as a trusted healthcare partner and a champion of communication excellence in the industry.
